Bloom is a mental health programme for young people in schools specifically focused on building resilience.
We created the name, strapline, visual identity, and guidelines.
Clearly 14 – 18 year-olds have a very different lived experience to 40 something creatives! If the program was to work, we needed buy-in from young people from the very beginning. We put all three concepts through testing. Holding one-to-one interviews with a selection of young people from different parts of the UK, and a separate set of interviews with teachers to get their opinions on how they would feel about teaching the programme.
The insight gained from the testing phase was invaluable in developing the final concept and guidelines. Bloom is still going strong accompanied by an extensive collection of resources for both parents and young people.
